Video

Episode 168 - Seeking the perfect business model

In this week's episode of Cass Talks, Professor Charles Baden-Fuller and Dr Stefan Haefliger discuss business model innovation.

They have recently been granted £1 million to research this topic. They will examine business model mechanisms, customer and user identification and differentiation, and how to create and capture value.

In this talk they discuss traditional models, (buses, taxis and razor blades!) as well as how technology has created new two-sided modes of operation, opening up multiple sources of income.